A deodorant
for every body
Challenge 
The personal care industry has long been dominated by conglomerates that offer unnecessarily gendered products, especially for deodorant. Although there’s a rise in gender-fluid body care product lines, options specific to underarm care are simultaneously vast and limited, saturating the market with products that don’t meet all consumers' needs.
Solution 
We responded by creating an ungendered, eco-friendly brand and products that consider users’ pain points, needs, and values. Our aim was to make a deodorant for every body.
timeline
5 weeks
Skills
Branding
Identity
Layout
Packaging
Web Design
Copywriting
Team
In collaboration
with Ryan Tiszai
Tools
Figma
InDesign
Illustrator
Photoshop
Miro
Discover
our users
In our research, we found our users want plastic-free, fragrance-free, aluminum-free deodorants with gender-free scents.
When buying deodorant, our users look to scent first (scented or unscented) followed by performance and natural ingredients.
Create
reflect
package Design
Originally, we displayed each scent-level indicator on the body of the tube along with the scent name. However, we found a cheaper printing solution by moving the scent-level indicator to the lid as a sticker.
